FITx Guide to Marketing
& Social Media (MSM)
FITx knows how to use marketing and social media (MSM). We guarantee that if used correctly, MSM can increase your training revenue by up to 50%. In other words, if you’re not marketing weekly and aren’t using social media daily, your club or studio will never reach the revenue potential we promote at FITx.
Start by visualizing MSM as an individual; another salesperson working in the public to sell and promote FITx. Their job is to get the public’s attention and consistently bring in a flow of new potential clients. Additionally, MSM is the most effective method to assisting with client retention, which can be responsible for up to 30% of your clubs training revenue.
Since MSM has evolved exponentially over the past few years, it’s important to know that your leads come from multiple sources. Some leads will come from radio, some from print, some from online, and the rest from internal marketing efforts. FITx will show you how to effectively divide your marketing budget among every source to maximize your effort and return on investment.
It’s important to budget enough for your MSM program that actually has an impact. Enough impact that brings in a steady flow of new potential clients and also allows you to be successful in a competitive market.
We recommend budgeting 10% of your gross revenue toward your entire MSM campaign.
Your MSM campaign should include:
- Google AdWords
- Website SEO
- Reputation Management
- Direct Mail
- Local Newspaper
- Clipper Magazine
- Club Mailers
Final thoughts: You can never advertise too much. If your business is successful, I can most likely predict why, but if your business is not successful, I can definitely predict why.
For more information and a presentation please contact FITx today.