The FITx Brand
FITx is intended to be the most effective brand your cub or studio offers. FITx creates extraordinary member loyalty to the brand which means your members and clients are faithful to your business and not to their trainer or sales person.
The definition of brand means the practice of creating a name, symbol, or design that identifies and differentiates a product from other products. An effective brand gives you a major edge in an increasingly competitive market. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand message. FITx delivers the brand of fitness training clearly and effectively.
FITx gives your training program and your club an edge over all your competition. When potential customers search for fitness training in your area, FITx sets your club apart from competitors that offer only generic personal and group training.
FITx is an amazing brand, similar to Crossfit or Zumba. FITx has the ability to connect with members on a personal and emotional level. FITx will fast become a household name for fitness training in your community. Soon you will hear members and people in your town discussing FITx. No longer will they be talking about how great Scott the trainer was, they will be saying how great FITx is.
The value of a great brand has no competition. Because no amount of advertising spent can equal the value or return on a product that has been generally accepted by the community, gone viral in your social media, and has momentum all its own.
Try to picture FITx posters, flyers and artwork in your club. Try to envision FITx clothing, hats, and apparel on your members. Imagine hearing your members talk about how they love FITx. Now try and compare that to your club or studio today. What seems more effective? What makes more sense? FITx is an awesome brand, one you will be proud to have in your club.